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Call NML at 1.800.327.5770,
or email us for more info. |
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Bob’s Brilliant Marketing Ideas
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| 04-02-2009 | |
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Everyone wants to be a winner so catch their attention with this winning idea.
Start by thinking up 2 or 3 trivia questions and feature them on the front of your postcard. Here are a few examples, but be creative:
1. What is the most common name for a city in the United States?
2. What are the financial benefits of having a home near a body of water?
3. What famous person said this? “Real Estate is the best investment in the world because it is the only thing they’re not making anymore!”
There’s no way they won’t turn this card over because everyone loves trivia questions – and even more, they love the chance to win great prizes! Here’s a priceless opportunity to join with a neighboring business to sponsor this prize for the drawing. It should be more than a free pizza or ice cream cone this time. Step it up a notch. How about two free tickets to a popular play coming to town, or perhaps a $100 shopping spree at your local mall?
Your trivia questions can be about anything your local area would find interesting. Sports, home remodeling and decorating questions, politics, history —— both national and local – anything that will make people stop and think for just a moment longer. The trick here is to not include the answer on the card. When the recipient’s interest is piqued, lead them then to call you for the answer, then include their name in the drawing. You just got someone to call your office. Mission accomplished!
Just because we know you can’t resist testing your own knowledge, here are the answers to the above questions: 1. Fairview 2. A home just 300 feet from water increases its value by 22 percent. 3. Will Rogers.
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| 03-23-2009 |
A slow market is not the time
to slow down your marketing! |
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When economic times are difficult often the first cut in business expenses is in the marketing budget. Ironically, those who come out of slow economic times in the best business position are those who have maintained their marketing strategy with a few timely considerations.
Marketing, very simply, is communication with your current client base and your potential client base. Essential aspects of this communication are consistency and regularity. Developing a plan that you are able to maintain on a regular basis to stay in touch with your client base is essential if you are to be most successful with your marketing. This is true in all economic climates and absolutely essential if you intend to be the front runner in your field when the current economic climate is corrected.
Prepare now to be in the best business position tomorrow. First, evaluate your print collateral. (Print Collateral: printed materials that support or reinforce your business, advertising, and direct marketing efforts.) While many are cutting back, a better strategy is to bring yours up to an even higher standard. Quality is always noticed. Those who short change themselves in down economies have a longer way back when the economy shifts.
Second, take a look at the direct mail component of your marketing plan. Yes, many are cutting back in this area, too. So it stands to reason a better strategy would be to get your information into your potential clients’ hands consistently and regularly at a time when you will be even more noticed.
Third, consider what you want to invest in your future business. Don’t throw the budget out in this difficult time; just reset your limit if necessary. The old adage is still true; it does take money to make money. But it doesn’t hurt to make your investment go as far as it can.
So let’s get a marketing consultant to help set up your plan, quality print collateral that will fit into your budget, and a direct mail plan in place that is affordable and can be executed easily and timely to keep you in the forefront of your field. Let’s get you connected to NML and make this happen.
NML offers complimentary services to assist you in developing your marketing plans and materials. Just email your request today.
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| 03-16-09 |
You CAN Lead a Horse To Water....
And You CAN Lead A Recipient To Your Website! |
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Your web site is an increasingly valuable tool for you and your business, and it’s important to lead your postcard recipients to it. What is the best way to do it? Use an incentive!
Invite your postcard recipients to log onto your website to fill out a quick form in order to participate in a drawing for a prize (see Bob’s idea #1 for co—op marketing ideas). Make the form user friendly, ask simple questions like if they plan to sell their home, buy another or have some interest in expanding their commercial property?
While enticing your recipients with the a fabulous prize, youre also gathering priceless information to build a potential client list. And then, a sale!
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| 03-02-2009 |
| Everyone Loves To Save Money! |
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Who doesn’t love a deal? Nobody! And in today’s economy, everyone appreciates saving a little money. So, grab their attention and keep it simply by partnering with local businesses and asking them to add a coupon for a discount or special offer to your next direct mail piece.
“What would I offer?” you ask. It can be anything —
• a discount or buy one get one free at a local restaurant, bakery or pizza delivery company
• a special offer at a local business such as a dry cleaner, hair salon, florist, car wash or pet groomer
• a discounted admission to a local event like a church fair or community concert
Be creative, but keep it in the community so that you convey the idea that you are the “community specialist” when it comes to real estate. Once people start using your coupons and the word gets out there will be no shortage of businesses that will want to be included on your cards and the recipients will look forward to getting them in the mail.
Now, when your cards arrive, they are guaranteed to get a second look (and maybe a third) and will be saved to take advantage of the coupon’s offer. So, there you are hanging on the fridge or laying on the counter or desk for days (maybe weeks), smiling up at the homeowner with your name and number being reinforced into their memory each time they see the card. When it’s time to buy or sell the name that will come to mind is, of course, yours! It’s been reinforced in their mind for months – you’re the “community specialist”.
By partnering with your local businesses, everybody wins! You get exposure and invaluable name recognition, your partners get a customer, and the homeowner saves some money. It’s a win for everyone . . . BRILLIANT!
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| Top Stories in Florida Commercial Real EstateC&W negotiates 3,900sf for Shoppes at Hunt Club
ORLANDO - Cushman & Wakefield Associate Director Mindy Boehm announced two new leases for The Shoppes at Hunt Club.
Boehm represented the landlord in a 2,500sf, 10-year lease for a Topper's Creamery.
Boehm also represented the landlord in a 1,464sf, five-year lease for Papa Murphy's Take 'N' Bake Pizza.
C&W negotiates 13,500sf lease for Summit Church
ORLANDO - The Cushman & Wakefield office leasing team of Mindy Boehm and Betsy Owens announced a 13,566sf lease in Lake Underhill Business Center in East Orlando. Boehm and Owens represented the landlord, Lake Underhill NTC LLP, in the six-year lease for Summit Church of Central Florida Inc.
C&W negotiates 2,000sf renewal in Lucerne Plaza
ORLANDO - Cushman & Wakefield of Florida Inc. office brokerage associate Betsy Owens announced a lease renewal for Neutral Tandem Inc. in Lucerne Plaza in downtown Orlando. Owens represented the tenant in the seven-year deal for 2,092sf.
Neutral Tandem is a Chicago-based firm providing tandem network services to telecommunications carriers, which allows for interconnectivity between competitors.
Flagler closes 78,000sf lease at Deerwood South
JACKSONVILLE - Flagler announced that Adecco Group North America, part of the world's largest recruitment and workforce solutions provider, has signed a long-term lease for office space at Deerwood South business park at 10151 Deerwood Park Blvd. in Jacksonville. The 78,292sf lease will commence in the spring of 2011.
Flagler's senior director of leasing, Gary Cox, represented Flagler in the transaction. Jim Sebesta of Grubb & Ellis/Phoenix Realty Group Inc. represented Adecco.
Colliers International: Stephen Nostrand
MIAMI - Stephen Nostrand has been appointed to the new position of managing director at Colliers International South Florida. Nostrand has been with the firm for five years as executive vice president. In this new capacity, he will manage and direct the brokers and be responsible for strategic planning and implementation.
Colliers sells Sand Dollar Apartments
CLEARWATER - Colliers International Tampa Bay Florida announced the recent sale of Sand Dollar Apartments, a 40-unit apartment community in Tampa. Sand Dollar Apartments was sold by Crown NorthCorp Inc. for $990,000 as a distressed sale and was purchased by Catholic Charities-Sand Dollar Inc.
Taylor & Mathis closes new Waterford leases
MIAMI - Taylor & Mathis brokers Brian Gale, Ryan Holtzman and Jeannette Mendoza have completed three leases at Waterford at Blue Lagoon. Taylor & Mathis of Florida LLC leases and manages the properties on behalf of MetLife, which owns eight office buildings within the 250-acre corporate park located across from Miami International Airport.
The leases include:
- Aktiv Assekuranz (6303 Waterford, 3,349sf). Co-brokered by Gabriel Menocal of Power House Realty.
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