 |
|
Call NML at 1.800.327.5770,
or email us for more info. |
|
 |
|
| |
|
|
|
 |
|
|
|
Bob’s Brilliant Marketing Ideas
|
| 04-02-2009 | |
|
Everyone wants to be a winner so catch their attention with this winning idea.
Start by thinking up 2 or 3 trivia questions and feature them on the front of your postcard. Here are a few examples, but be creative:
1. What is the most common name for a city in the United States?
2. What are the financial benefits of having a home near a body of water?
3. What famous person said this? “Real Estate is the best investment in the world because it is the only thing they’re not making anymore!”
There’s no way they won’t turn this card over because everyone loves trivia questions – and even more, they love the chance to win great prizes! Here’s a priceless opportunity to join with a neighboring business to sponsor this prize for the drawing. It should be more than a free pizza or ice cream cone this time. Step it up a notch. How about two free tickets to a popular play coming to town, or perhaps a $100 shopping spree at your local mall?
Your trivia questions can be about anything your local area would find interesting. Sports, home remodeling and decorating questions, politics, history —— both national and local – anything that will make people stop and think for just a moment longer. The trick here is to not include the answer on the card. When the recipient’s interest is piqued, lead them then to call you for the answer, then include their name in the drawing. You just got someone to call your office. Mission accomplished!
Just because we know you can’t resist testing your own knowledge, here are the answers to the above questions: 1. Fairview 2. A home just 300 feet from water increases its value by 22 percent. 3. Will Rogers.
|
| 03-23-2009 |
A slow market is not the time
to slow down your marketing! |
|
When economic times are difficult often the first cut in business expenses is in the marketing budget. Ironically, those who come out of slow economic times in the best business position are those who have maintained their marketing strategy with a few timely considerations.
Marketing, very simply, is communication with your current client base and your potential client base. Essential aspects of this communication are consistency and regularity. Developing a plan that you are able to maintain on a regular basis to stay in touch with your client base is essential if you are to be most successful with your marketing. This is true in all economic climates and absolutely essential if you intend to be the front runner in your field when the current economic climate is corrected.
Prepare now to be in the best business position tomorrow. First, evaluate your print collateral. (Print Collateral: printed materials that support or reinforce your business, advertising, and direct marketing efforts.) While many are cutting back, a better strategy is to bring yours up to an even higher standard. Quality is always noticed. Those who short change themselves in down economies have a longer way back when the economy shifts.
Second, take a look at the direct mail component of your marketing plan. Yes, many are cutting back in this area, too. So it stands to reason a better strategy would be to get your information into your potential clients’ hands consistently and regularly at a time when you will be even more noticed.
Third, consider what you want to invest in your future business. Don’t throw the budget out in this difficult time; just reset your limit if necessary. The old adage is still true; it does take money to make money. But it doesn’t hurt to make your investment go as far as it can.
So let’s get a marketing consultant to help set up your plan, quality print collateral that will fit into your budget, and a direct mail plan in place that is affordable and can be executed easily and timely to keep you in the forefront of your field. Let’s get you connected to NML and make this happen.
NML offers complimentary services to assist you in developing your marketing plans and materials. Just email your request today.
|
| 03-16-09 |
You CAN Lead a Horse To Water....
And You CAN Lead A Recipient To Your Website! |
|
Your web site is an increasingly valuable tool for you and your business, and it’s important to lead your postcard recipients to it. What is the best way to do it? Use an incentive!
Invite your postcard recipients to log onto your website to fill out a quick form in order to participate in a drawing for a prize (see Bob’s idea #1 for co—op marketing ideas). Make the form user friendly, ask simple questions like if they plan to sell their home, buy another or have some interest in expanding their commercial property?
While enticing your recipients with the a fabulous prize, youre also gathering priceless information to build a potential client list. And then, a sale!
|
| 03-02-2009 |
| Everyone Loves To Save Money! |
|
Who doesn’t love a deal? Nobody! And in today’s economy, everyone appreciates saving a little money. So, grab their attention and keep it simply by partnering with local businesses and asking them to add a coupon for a discount or special offer to your next direct mail piece.
“What would I offer?” you ask. It can be anything —
• a discount or buy one get one free at a local restaurant, bakery or pizza delivery company
• a special offer at a local business such as a dry cleaner, hair salon, florist, car wash or pet groomer
• a discounted admission to a local event like a church fair or community concert
Be creative, but keep it in the community so that you convey the idea that you are the “community specialist” when it comes to real estate. Once people start using your coupons and the word gets out there will be no shortage of businesses that will want to be included on your cards and the recipients will look forward to getting them in the mail.
Now, when your cards arrive, they are guaranteed to get a second look (and maybe a third) and will be saved to take advantage of the coupon’s offer. So, there you are hanging on the fridge or laying on the counter or desk for days (maybe weeks), smiling up at the homeowner with your name and number being reinforced into their memory each time they see the card. When it’s time to buy or sell the name that will come to mind is, of course, yours! It’s been reinforced in their mind for months – you’re the “community specialist”.
By partnering with your local businesses, everybody wins! You get exposure and invaluable name recognition, your partners get a customer, and the homeowner saves some money. It’s a win for everyone . . . BRILLIANT!
| |
|
|
|
| |
|
|
|
| RSS Real Estate News Feed |
Top Stories in Florida Commercial Real EstateNew Brennan exec sees opportunity in industrial
Top Story:
Top story/regional top story
TAMPA - A longtime Tampa Bay industrial market executive said he sees his affiliation with a new investment firm as a chance to strike out on his own without the risk of going solo.
Robert Krueger, now a co-founder and managing principal with Brennan Investment Group, said company chairman and Managing Principal Michael Brennan talked him into the venture over a cup of coffee at a Chicago real estate conference.
Florida's existing home, condo sales rise in January
ORLANDO - Florida's existing home sales rose in January, marking 17 months that sales activity has increased in the year-to-year comparison, according to the latest housing data released by Florida Realtors.
Existing home sales increased 24% last month with a total of 10,465 homes sold statewide compared to 8,444 homes sold in January 2009, according to Florida Realtors. January's statewide sales of existing condos rose 81% compared to the previous year's sales figure.
Roger Kennedy Inc. celebrates 140 years
Top Story:
Top story/regional top story
ORLANDO - Roger B. Kennedy Jr., president of Orlando-based Roger B. Kennedy Inc., announced the Kennedy organization is celebrating 140 years of continuous operation as a family-owned construction business.
CBRE survey indicates SF market in transition
Top Story:
Top story/regional top story
BOCA RATON - The CBRE South Florida Private Client Group recently conducted a survey of approximately 1,000 owners of shopping centers throughout Southeast Florida. The responses on a wide-range of issues and concerns indicate a market in transition and are summarized below.
Starwood purchases 5,400-lot portfolio
BRADENTON - Starwood Land Ventures LLC has finalized the purchase of 5,449 residential lots and 36 model homes in Florida from TOUSA, a land developer based in Hollywood, Fla., that filed for bankruptcy in 2008.
After winning a contested auction over two other bidders this January with a bid of $81 million, Starwood Land Ventures, a Bradenton-based real estate investment firm, gained approval for the purchase from a U.S. bankruptcy court late in January.
LoopNet poll anticipates recovery by 2012
LoopNet Inc., which operates the largest online commercial real estate marketplace, has announced the results of its just-closed First Quarter 2010 LoopNet Pulse Poll. 1,500 LoopNet members responded to the latest poll.
When will the commercial real estate market recover?
Florida's existing home, condo sales up in 4Q09
ORLANDO - Sales of existing single-family homes in Florida rose 44% in fourth quarter 2009 compared to the same period a year earlier, according to the latest housing statistics from Florida Realtors.
A total of 43,926 existing homes sold statewide in 4Q 2009; during the same period the year before, a total of 30,610 existing homes sold. It marks the sixth consecutive quarter that Florida has seen higher existing year-to-year home sales, according to the state association.
|
|
