Repositionable Notes are the newest and most exciting addition to direct mail marketing. RPN’s are sticky notes (like 3M’s Post-It® notes) that can be affixed to your mail piece and then removed and “repositioned” by the recipient as a reminder on their refrigerator, calendar, etc. RPN’s make direct mail more effective than ever before. The companies that participated in the pilot test in 2002-2003 reported an increase in response rates of 37 percent. |