| Repositionable Notes |
| Repositionable Notes are the newest and most exciting addition to direct mail marketing. RPN’s are sticky notes (like 3M’s Post-It® notes) that can be affixed to your mail piece and then removed and “repositioned” by the recipient as a reminder on their refrigerator, calendar, etc. RPN’s make direct mail more effective than ever before. The companies
that participated in the pilot test in 2002-2003 reported an increase in response rates of 37 percent. |
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| Make the Note a Personal One |
| Be on a first-name basis. The same database is used for the address and the adressee’s personal information. |
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| Make the RPN Worth Saving |
| Print an offer on the note. Including an expiration date and multiple means of response. |
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| Keep the Message Simple |
| A personalized “to do” list is a good idea so that all the important aspects of your offer can be contained in a familiar format, consistent with a Post-it® Note. |
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| Starting as low as 10¢ each! |
For more information call:
800-327-5770
or email us at: Sales@printnml.com |
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